Adopter, louer un papy, un étudiant: Ou comment louer les compétences de chacun ?

Depuis la crise financière de 2008, l’économie est au partage, un nouveau modèle économique qui ouvre la porte à des initiatives qui deviennent des entreprises. Deux exemples aux extrémités de la pyramide des âges: Louerunetudiant.com* propose 6 catégories de prestations et Rentarentner (mot-à-mot: louer un retraité) une plate-forme d’échange Suisse trilingue, est la première plate-forme en ligne au monde sur laquelle on peut louer des retraités/ées. Quelle que soit la tâche** dans 23 catégories de métiers ou prestations : pour baby-sitter, jardiner, monter une armoire IKEA compliquée , garder vos animaux de compagnie, vous aider à réaliser votre courrier administratif ou construire un petit site web etc. Depuis peu, Rent a renter propose même la possibilité de les adopter. Ce qui n’est pas encore le cas de Louerunetudiant* en France qui mise sur les prestations en communication , design, commercial ou internet. A vous de faire votre marché, les places échappent aux ténors des sites internet sur l’emploi et ses conventions comparativement, ultra-contraignantes. Et l’âge n’importe plus !

Et si, au lieu que la société aide les seniors, c’était les seniors qui aidaient la société ? Les anciens ont la cote avec l’allongement de l’espérance de vie. Mais entre eux, avoir la cote pourrait devenir sujet de concurrence avec cette nouvelle prestation offerte par rentarentner.ch, qui permet de louer les services d’une personne âgée. Depuis quatre ans déjà, les retraités Suisses peuvent s’inscrire sur le site et proposer leurs services. Les seniors s’inscrivent et rédigent une petite présentation de leurs compétences, précisent leur rayon d’intervention, les langues parlées et leurs tarifs éventuels et le tour est joué. Vous faites partie d’un réseau

Vous avez un job très spécifique à attribuer et êtes à la recherche d’un «vieux sac» ou d’une «vieille boîte»? Voire même peut-être de tout un groupe? Félicitations, vous êtes au bon endroit! Vous pouvez saisir une petite annonce pour trouver un/e ou des retraités/ées convenant parfaitement à vos besoins et votre tâche. Il vous suffit de décrire ce que vous cherchez précisément, de trouver les retraités/ées de vos rêves, et tout le monde est content.

Pour votre annonce, vous disposez d’une place illimitée et ne payez qu’1 petit franc Suisse par caractère (espaces inclus). Le nombre minimal de caractères par annonce est de 50 caractères. Les informations de contact sont ensuite enregistrées séparément. Elles ne sont pas facturées. Après la validation, votre annonce est ensuite automatiquement en ligne pendant deux semaines. Les messages publicitaires de quelque nature que ce soit ne sont toutefois pas souhaités ici et sont supprimés sans autre commentaire.

Créé par Peter Hiltebrand et Reto Dürrenberger, responsable d’une agence de publicité, sont les fondateurs de rentarentner.ch. Ce qui n’était au départ qu’une activité annexe a rapidement pris de l’ampleur: 1600 retraités sont actuellement inscrits sur le site (dont quelques Romands de Suisse francophone) et plusieurs milliers de familles ont déjà fait appel à leurs services.

L’effet réseau joue à plein puisque certains clients ont recruté plusieurs seniors pour une tâche assez dépaysante fait remarquer le mensuel BILAN*** qui a fait une enquête sur le sujet: garder et entretenir leur maison en Espagne: «les seniors recrutés y sont logés gratuitement et peuvent y rester deux mois contre ces services de surveillance et d’entretien», sourit le cofondateur. Alors que les retraités de 2012, à 65 ans, sont en bien meilleure santé que leurs prédécesseurs du même âge au milieu du XXe siècle, rentarentner.ch a un véritable boulevard devant lui. Reste juste à voir si les effets du projet d’Alain Berset pour l’AVS, avec un âge de retraite repoussé: rentarentner.ch pourrait devenir une source de revenus complémentaires très appréciée des aînés » selon Peter Hiltebrand.

est un grand jour pour LouerUnEtudiant.com : nous venons de passer la barre des 10M€ de missions déposées sur la plateforme.
 » Je vous parle souvent sur mon blog de l’Accélérateur qui occupe toutes mes journées. Mais (en accord avec mes associés et actionnaires), je continue de m’occuper de LouerUnEtudiant. C’est important pour garder la main et rester au contact de la vraie vie d’une startup. Ainsi, à l’occasion de ce gros cap pour LouerUnEtudiant.com, je voulais faire un bilan des les 2,5 années qui viennent de s’écouler.

** LouerUnEtudiant.com , le bilan après deux ans d’échanges

Confier une mission à un étudiant, c’est à la fois aider un jeune à acquérir de vraies compétences professionnelles et bénéficier des services des étudiants des meilleures écoles (HEC,Polytechnique, Ecole Boulle, etc…) à un prix imbattable.Le site LouerUnEtudiant.com a été lancé dans les premiers jours du mois de Février 2011, soit il y a 2 ans et demi. Son fondateur Guillaume Trottmann fait ici le bilan en déclarant « Pour moi la seule analyse qui vaille est celle des chiffres car ils ne mentent pas ».

L’objet de LouerUnEtudiant.com est de mettre en relation des étudiants et des entreprises pour réaliser tout un tas de missions à forte valeur ajoutée. Nos principales missions sont des études de marché, des business plans, du développement web, du graphisme, de la prospection téléphonique, et des traductions.

L’un des principaux metrics à observer est donc évidemment le volume d’affaire réalisé sur la plateforme. En effet, celui-ci mesure le business qui est généré par le site et qui profite directement aux étudiants. Nous avons passé la barre du millions d’euros de volume d’affaires sur la plateforme le 20 Août 2012, soit à peu près 1 an et demi après la création de la plateforme. 12 mois plus tard, nous venons de passer la barre des 10M€ de volume d’affaire. C’est plutôt une belle accélération.

Pour cela, nous avons notamment pu nous appuyer sur un fort relais dans la presse avec une quarantaine de passages presse, dont tous les plus grands média (BFM, Challenges, La Tribune, Fr2, JT de Fr3, Fr5, et même … l’Huma !). Depuis plusieurs mois nous sommes beaucoup plus discrets dans la presse (même si ça ne va pas durer) en raison de problèmes dans l’équipe dont je parle un peu plus loin.

Nous avons également réussi à attirer un peu plus de 16,000 étudiants sur la plateforme sans dépenser un centime en marketing. Ils sont en effet tout venus uniquement par bouche à oreilles. Et j’en suis assez fier. Nous avons également plus de 9000 entreprises clientes. Nous avons observé que ces entreprises sont principalement des petites TPE en région qui n’ont pas d’accès aux cabinets de conseils ou aux agences web de la région parisienne. Ainsi pour eux LouerUnEtudiant.com a un triple avantage : ils aident les étudiants à améliorer leur CV, ils ont accès à des services de grande qualité (nos étudiants sont issus des meilleures écoles, souvent aussi compétents que des consultants juniors en cabinet), et ils payent bien moins cher (en moyenne 800€ pour une étude de marché contre 10 fois plus en cabinet !). Dernier metric important pour nous : le taux de satisfaction des entreprises sur le travail des étudiants. Et cette note ne fait que progresser, s’établissant actuellement à 4,16 sur 5.

** Louer un étudiant en France:
http://www.louerunetudiant.com/

Le blog du co-fondateur:
http://www.guillaume-truttmann.com/startup-reviews/2013597/quelques-news-de-louerunetudiant-com#sthash.iiNHGDqU.dpuf

*** Bilan, mensuel économique Suisse:
http://www.bilan.ch/

Rentarenter, le site Suisse a de l’humour avec la signature: Louez une vieille peau:
http://www.rentarentner.ch/

Domoclick.com

13 Comments

  1. Assalam alaykumbarakaAllahu fiki pour cette ide9e de rteetce.Oukhti Imanico, qu est-ce que c est le lait de riz ? Je viens de faire une recherche (Wiki est mon ami !) mais je ne vois tjs pas ce que c est. Est-ce que e7a correspond e0 la boisson e0 base de riz qu on boit en Asie et qui a un peu la consistance du lait de soja, mais en plus claire, et tre8s sucre9e ?Bon e9te9 e0 toutes inch Allah !Wassalam

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